Share the Warmth with Mast General Store

Date: 10/20/2009

With the increased economic strains on everyone this winter, there’s even more need to share the warmth and help others stay warm. The Mast General Store is hosting its 5th Annual Share the Warmth coat, sweater and blanket collection campaign from now until November 30th.

As we scurry about enjoying the cool days of fall, we all know that colder temperatures are on the way, and many of us are ready to face whatever Old Man Winter has to offer. Unfortunately, there are some in our communities who aren’t prepared.

The Mast General Store, along with Columbia Sportswear, invites you to share the warmth in your community by “sharing” your clean coats, jackets, blankets, and sweaters so others can be warm this winter. You can drop off your outerwear at Mast General Store downtown Knoxville, and it will be given to The Salvation Army.

“It was important to us for our community partner to work with those truly in need,” said Fred Martin, vice president of operations. “Our employees, our customers, and Columbia Sportswear are all giving to our communities, so we want to ensure that these coats, jackets, sweaters and blankets will go to individuals who can use them. The Salvation Army has agreed to make our donations truly a gift to those in need by not selling them at their thrift shops.”

This is the fifth year the Mast Store has undertaken this project to help provide coats for those in need in their home communities, and it’s the third time that Columbia has stepped up to help out as well.  “Our customers are always so helpful when we identify a need. We all have jackets and coats hanging in our closets or in storage that can be put to better use,” said Martin. “If you can help, please drop off your clean coats, jackets and blankets by November 30th.”

For more information, call the Mast Store - 865-546-1336.

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