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The Elf on the Shelf® Adventure

November 24 thru January 7, 2024

Santa is sending a Scout Elf® to more than two dozen Downtown Knoxville businesses for a magical scavenger hunt! And Saint Nick has granted these special elves permission to remain in Knoxville from Friday, November 24, 2023 to Sunday, January 7, 2024.

You can pick up a North Pole Pass at Mast General Store or Knoxville Visitors Center to guide you through the adventure. The first 5,000 participants will receive a holiday stamp to self-stamp their passes. 

Find 20 or more elves and register to win prizes. Happy holiday hunting!

Share your fun photos with #ElvesinKnox!

Find these Scout Elves in 2023!

Mast General Store - Host & Adoption Center [Cooper]

Pick up your North Pole Pass here! Cooper has landed at Mast General Store, the Santa-Approved Scout Elf Adoption Center! You'll find this sneaky elf in the store along with items like jackets, boots, and outdoor gear.

402 S Gay St (865) 546-1336 More Details >
Awaken Coffee [Peppermint Cocobee]

Peppamint Cocobee is keeping watch over all the delicious coffee and tea at Awaken Coffee. Look for her in a cup of hot cocoa and marshmallows!

125 W Jackson Ave (865) 951-0427 More Details >
Bethie Lou's [Spunky Sue]

Bethie Lou met Spunky Sue on an adventure through the woods with her dog Perkins. Sue decided to spend the cold months helping out at the store, which worked out tremendously, since she's just as fabulous and eclectic as the gifts in the shop. Head on over to Bethie Lou's to find her dancing around!

110 S Central St (865) 312-5003 More Details >
Bliss & Tori Mason Shoes [Lisa]

The best-dressed elf on the North Pole, Lisa, landed among the beautiful clothes and gifts of Bliss & Tori Mason Shoes. You might even find her in a shoe!

445 S Gay St (865) 329-8868 More Details >
CitiFid-O [Buster]

If you're looking for premium pet provisions at CitiFid-O, you might just spot Buster romping among the treats and toys!!

429 Union Ave (865) 219-5127 More Details >
Cruze Farm Ice Cream [Twinkle & Sprinkles]

Both Twinkle and Sprinkles are keeping the sweets swirling at Cruze Farm Ice Cream! Find the two best friend elves in this sweet little shop on Gay Street.

445 S Gay St (865) 333-1265 More Details >
Dogwood Arts [Cinnamon]

You can find a sweet, and maybe a little spicy, Scout Elf® named Cinnamon among the rotating art displays at Dogwood Arts!

123 W Jackson Ave (865) 637-4561 More Details >
Earth to Old City [Cocoa]

Cocoa landed in Market Square's "scruffy little gift shop." He'll be looking over all the unique gift items at Earth to Old City, maybe even hiding in some of his favorite ones!

22 Market Square (865) 522-8270 More Details >
Eddie's Health Shoppe [Twinkle Toes]

Twinkle Toes can be found eating healthy snacks and causing mischief at Eddie's Health Shoppe. He's usually hanging out with the holiday gifts, like essential oils, tote bags, and locally made dark chocolate!

455 Union Ave (865) 633-6533 More Details >
Fruit Jar Alley [Shine]

Shine has been sent to Fruit Jar Alley to look over all of their beautiful holiday decor. At night, she loves to cause mischief among the Christmas trees, jewelry, and beautiful gifts. You'll find her inside the festive store on Market Square.

23 Market Square More Details >
Ham'n Goodys [Cookie]

If Santa's workshop is good for one thing (other than making presents), it's making cookies! So, Cookie will be hanging out at Ham'n Goodys overseeing all the baked, delicious treats!

507 S Gay St (865) 839-2215 More Details >
Jacks of Knoxville [Bernard]

Santa sent Bernard to look over Jacks of Knoxville's high-quality handmade goods. You'll find him sneaking near the storefront, possibly hidden in a wreath, candle, or pillow. Or dipping into the specialty coffees and teas!

133 S Gay St (865) 394-6352 More Details >
Kilwins [Caramel]

The Head Elf of the North Pole's sweet shop is now making his way through Kilwins! Caramel oversees the making of chocolates, fudge, caramel apples, and ice cream.

408 S Gay St (865) 219-1233 More Details >
Knoxville Museum of Art [Catherine Caramel]

Knoxville Museum of Art's Scout Elf® Catherine Caramel is named after Catherine Wiley, an impressionist artist whose work is displayed in the museum. Visit KMA this holiday season (admission is always free) to find Miss Caramel and see art that celebrates connections to East Tennessee!

1050 Worlds Fair Park Dr (865) 525-6101 More Details >
Knoxville Visitors Center [Volly Knox]

You'll find Volly Knox at the Knoxville Visitors Center. She is ready to help you discover all the fun places you can go in downtown and all around Knoxville! You can also pick up a North Pole Pass here.

301 S Gay St (865) 523-7263 More Details >
Lawson McGhee Library [Dewey]

Santa sent Chief Elf Librarian, Dewey, to the Lawson McGhee Library. Look closely, you can spot him reading among the books in the Children's Library!

500 W Church Ave (865) 215-8750 More Details >
Museum of East Tennessee History [Davy]

Santa sent Davy to watch over the Museum of East Tennessee History. You might even spot him wearing a little coonskin cap!

601 S Gay St (865) 215-8830 More Details >
Nothing Too Fancy [Fancy]

It makes perfect sense why Santa sent Fancy to Nothing Too Fancy. They share a name after all! You can find Fancy playing among the locally made t-shirts, blankets, and gifts throughout the store.

435 Union Ave (865) 951-2916 More Details >
Paris Woodhull Illustrations [Squeegee]

Visit Paris Woodhull Illustrations to find Squeegee. She oversees the studio's in-house screenprinting and can even recommend some holiday gifts and apparel to go home with!

121 S Gay St More Details >
Petro's Chili & Chips [Elfvis]

It'll be a blue, blue, blue, blue Christmas without a trip to Petro's Chili & Chips. Follow the Holiday tunes of Elfvis to the corner of Market Square, where you'll find an elf that's all shook up, uh-huh!

2 Market Square (865) 444-3970 More Details >
Phoenix Pharmacy and Fountain [Phineas]

Phineas loves watching families enjoy special holiday desserts made in the ice cream parlor! Sometimes late at night, when the staff has gone home, he dishes up his own bowl of ice cream and takes it high into the Christmas tree where he can relax and listen to Nat King Cole songs fill the shop!

418 S Gay St (865) 692-1603 More Details >
Pretentious Glass Co [Mr. Dusty-Bottoms]

Mr. Dusty-Bottom can be found hard at work at Pretentious Glass Co's working glass studio. He's used to it, because it's kinda like Santa's Workshop!

133 S Central St (865) 249-8677 More Details >
Proper Popcorn [Poppy]

Santa sent the best popcorn-making elf he knows, Poppy! Poppy will help Proper Popcorn make festive mixes and yummy reindeer munch, and you might catch her nibbling on popcorn. Shhh ... don't tell!

29 Market Square (865) 381-2929 More Details >
Rala [Ralene]

Santa sent Ralene to Rala to look after all the gifts made with love. And of course, the Dolly items, since Ralene's name is inspired after one of Dolly's very own songs!

112 W Jackson Ave (865) 525-7888 More Details >
Rocket Fizz [Whirly]

Santa has sent his master Lollipop maker, Whirly to Rocket Fizz Soda Pop & Candy Shop. Overseeing all of the sweets from Cotton Candy to Taffy to Whirly Pops (their namesake)...the resident candymaker will make sure all of your Candy Dreams come true for the holiday season. If you find Whirly eating the inventory...please ask for the Manager ASAP!

7 Market Square (865) 999-5940 More Details >
Spice & Tea Exchange [Tea-a-dore]

Tea-a-dore loves teas of every kind and often enjoys his afternoon tea with scones, crumpets and finger sandwiches. He loves cooking exotic cuisine—when he's not hiding among the delicious spice blends at the store—and loves having dinner parties to show off his talents to his friends.

522 S Gay St More Details >
Status Dough [Graham]

The lovely Graham has landed at Status Dough. He might have the best job of all – being mischievous sneaking a doughnut or two!

418 S Gay St (865) 888-0997 More Details >
Tall Man Toys & Comics [Buddy]

Buddy has a very important job at Tall Man Toys & Comics, being that it's the largest Funko Pop! store in the Southeast. He'll lend a hand in the toy-making. 

1060 World's Fair Park Dr (865) 219-1064 More Details >
Tree & Vine [Olive]

Olive is in charge of the gourmet foods at the North Pole, so she has a lot of experience with the delicious foods and condiments like what they have at Tree & Vine. You might find her sampling some of the balsamics!

439 Union Ave (865) 985-0524 More Details >
Union Ave Books [Atticus]

Self-described bookworm and Head Librarian at the North Pole, Atticus, has graciously been sent to Union Ave Books! He looks forward to greeting all who drop by the neighborhood bookstore.

517 Union Ave (865) 951-2180 More Details >
Women's Basketball Hall of Fame [Hooper]

Hooper is the biggest North Pole fan of the Women's Basketball Hall of Fame. She makes a point of visiting every year to see the new exhibits, chat with visitors, and play some basketball. When you're there, you might catch her holding the Berenson Statue or trying on the Baron Hall of Fame Ring in the Ring of Honor.

700 Hall of Fame Drive (865) 633-9000 More Details >